Published by Sue Johns-Chapman
Published Date 23.04.2025 
We’re thrilled to share that Deployteq has been shortlisted in three categories at the 2025 UK Digital Excellence Awards: Stand Out Use of Data, Stand Out Platform / Technology / Tool and Software Innovation Award.
At Deployteq, we believe data is only powerful when it’s put to work. That’s why we’ve built a smart, intuitive marketing automation platform that empowers brands to deliver seamless, personalised customer experiences—without needing IT support.
This recognition not only reflects our team’s innovation and relentless focus on results, but also the measurable impact we’ve made for our clients—especially Wickes, whose story of transformation through our platform is at the heart of each nomination.
Who We Are
Deployteq is a smart, easy-to-use marketing automation platform that helps brands create personalised customer experiences across every channel. Whether you’re sending an email, SMS, app push, or even a print campaign, Deployteq makes it easy to connect the dots—without needing IT support.
With drag-and-drop tools, real-time data syncing, and built-in personalisation features, Deployteq helps marketing teams move faster, connect better, and turn data into real results. We support brands across retail, travel, finance, hospitality, and beyond, helping them unlock the full potential of their customer data.
Award-Nominated Work: Transforming the Wickes Customer Journey
Our award-nominated work with Wickes, a leading UK DIY retailer, highlights how combining marketing technology, behavioral science, and machine learning helped DIY retailer Wickes shine a light on the power of its customer data.
Wickes faced challenges in engaging and retaining customers effectively. They needed to address limited category shopping, infrequent visits, and a perception gap among its customer base. Along with Wickes, we embarked on a journey to implement a customer strategy centered around behavior change and segmentation.
Enter the Missions & Motivations Engine, powered by Deployteq. Designed to interpret data and transform individual engagement into comprehensive whole-basket recommendations. This innovative approach allowed us to deliver personalised messaging tailored to specific customer groups within our target market.
Using Deployteq’s automation, segmentation, and omnichannel capabilities, Wickes unified its data, scaled tailored journeys, and radically improved performance:
- £7 million in incremental revenue
- 40% increase in email open rates
- 20% increase in revenue per customer
These results not only underscored the effectiveness of personalised marketing strategies but also established a solid foundation for future customer engagement initiatives, paving the way for sustained growth and deeper connections with their audience.
Explore more Deployteq use-cases
What This Recognition Means to Us
Being shortlisted for these prestigious awards is more than an industry nod—it’s a reflection of our team’s belief that better marketing starts with better connections. At Deployteq, we don’t just build software; we build momentum for marketing teams who are tired of compromise and complexity.
It’s also a celebration of our customers, like Wickes, who trust us to power their most ambitious marketing ideas. Their success is our success.
“Getting shortlisted in three categories is a massive honour for our team and a testament to what can happen when smart strategy meets the right platform. It’s a reflection of the real impact our platform is having in the market. It validates our mission to help brands turn data into action, faster and smarter than ever.”
— James Ratcliffe, Account Executive, Deployteq
We’d love to hear from you. Whether you’re curious about our platform, want to see a live demo, or just want to chat about turning your data into something brilliant – let’s connect.
