Published by Sue Johns-Chapman
Published Date 18.03.2026 
Nominated for Standout Start-Up Agency of the Year: UK Digital Excellence Awards 2026
Build & Bloom Management has quickly become one of the most distinctive and values‑driven agencies in the UK creator economy. Founded on a philosophy of integrity, alignment, and intention, the agency has carved out a unique space within the home‑improvement, DIY, and lifestyle sectors and the industry has taken notice.
Despite being a young agency, the agency has already established a waitlist of more than 20 creators eager to join its boutique roster. This demand reflects a simple truth: the agency is doing things differently, and creators feel it.
A New Standard for Creator–Brand Partnerships
Build & Bloom Management’s approach centres on one core belief: the right partnerships create real impact. Rather than chasing volume or quick wins, the agency focuses on matching brands and creators based on genuine fit; shared values, aligned audiences, and a clear purpose behind every collaboration.
This intentional model has created a space where:
- Creators feel supported, valued, and treated like partners
- Brands feel understood, heard, and confident in the agency’s strategic approach
- Audiences receive content that feels meaningful, not disposable
In a landscape saturated with low‑intent ads and swipable reels, Build & Bloom Management is championing work that audiences actually want to engage with.
Championing Real-Home Storytelling
The agency represents and collaborates with a diverse mix of highly skilled creators, including:
- architects
- tilers
- electricians
- DIY renovators
- design‑led lifestyle creators
This blend of professional expertise and creative storytelling has positioned Build & Bloom as a leader in credible, real‑home content, a space where authenticity matters and representation has historically been limited.
The agency is committed to widening who feels seen in the home‑improvement and DIY world, doing so in a way that is authentic, not performative.
A Boutique Model With a Broad Impact
While the roster remains intentionally small to maintain high‑touch support, Build & Bloom operates with a hybrid model that sets it apart. Beyond its core creators, the agency also works with a wider network of DIY, home‑improvement, and trade creators who prefer independence over full management.
This allows creators to access brand opportunities without sacrificing autonomy, a model that has resonated deeply within the community.
Brands benefit too, gaining access to a broader pool of aligned talent while still receiving Build & Bloom’s signature strategic guidance.
Charnelle Merritt, Founder of Build and Bloom Management, said: “As a solo female founder, I’ve built this agency with the belief that intention is a strategy. When you put people first, creators, brands, and audiences, the work becomes more meaningful. I’m proud of what we’re building, and even more excited for what’s ahead.”
Why Build & Bloom Stands Out
The agency’s nomination for Standout Start-Up Agency of the Year reflects its growing influence and its commitment to reshaping the creator economy with purpose.
Build & Bloom is proving that:
- boutique agencies can drive big impact
- integrity can be a competitive advantage
- representation and credibility matter
- intentional partnerships outperform transactional ones
In a rapidly evolving digital landscape, Build & Bloom Management is not just keeping pace, it’s setting a new standard for what creator partnerships can look like when intention leads the way.
