Published by isobel.regan@dontpanicprojects.com
Published Date 05.12.2023 
The Think Tank is a multi-award-winning, independent B2B marketing and PR agency celebrating its 30th anniversary this year. From web development and SEO services to PPC campaigns, our fully-integrated team delivers brilliant results for our clients.
Our ‘Welcome to the Fast Lane’ campaign with Additive Industries is a digital campaign we are particularly proud of. Earning three nominations at this year’s UK Digital Excellence Awards – for B2B PPC Campaign of the Year, Integrated Campaign of the Year, and Paid Media Campaign of the Year – is a fantastic achievement that underscores the success of our collaborative working style and expertise in digital marketing.
Welcome to the Fast Lane: Additive Industries
A market leader in industrial additive manufacturing (AM) systems, Additive Industries provides fast and cost-effective 3D printing solutions for major automotive brands such as BMW, VW, and the Alfa Romeo F1 Team. Looking to build awareness and shape perceptions within the sector, Additive tasked us with creating an attention-grabbing digital campaign.
Through engaging display advertising and sponsored content, our strategy was to grow awareness of Additive Industries’ 3D printing product by driving prospects to a landing page where they could discover more about metal additive manufacturing in the automotive sector.
Combining specific channels and a very select audience, we focused on the work that Additive Industries does with the Alfa Romeo F1 Team to create highly targeted content across a wide range of platforms. Striking racing car imagery and impactful copy made for distinctive ads that captured our target audience.
Accelerating into awards season
The UK Digital Excellence Awards acknowledge teams achieving exceptional results and profitability for their clients; we’re delighted to have received multiple nominations for our work with Additive Industries.
Dragana Knezevic, Client Services Director at The Think Tank, had this to say:
“Working on a digital campaign for an industry leader with such an impressive catalogue of clients has been truly rewarding. Our digital, strategic, and creative teams worked really hard on this campaign and we’re really thrilled to see it take off.
These nominations at The UK Digital Excellence Awards are the icing on the cake – and speak to the dedication and creativity of the team at Additive Industries as well as here at The Think Tank.
Well done and congratulations to all; really looking forward to the awards ceremony in February
