Judges read and pre-score all entry forms, considering the structure, presentation and clarity of each section and the supporting materials submitted. Judges score each section on the entry form and these scores will be combined to give an overall score for each entry. All judges pre-scores will be combined, and the highest-scoring entries will determine the shortlist.
Winners are determined at a Judge session, where judges will discuss the shortlist and agree on a winner for each category.
WEBSITE AWARDS CRITERIA
The judges will be rewarding exceptional website builds, relaunches and refreshes. The judges will be looking at the user experience, creativity, functionality, conversion and innovation of the website. Judges will also consider both back-end and front-end design and development.
Each entry must include information under the following headings:
- Website Overview & Strategy(1-10 points)
- Examples of implementation, innovation, conversion & creativity(1-10 points)
- Results & evaluation(1-10 points)
- Why you should win this category
CAMPAIGN AWARDS CRITERIA
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.
Each entry must include information under the following headings
- Objectives & Budget
- Target audience & strategy
- Implementation & creativity
- Details of any challenges faced and how these were overcome
- Results & evaluation
- Why should your campaign win?
APPLICATION OF TOOLS OR DATA AWARDS CRITERIA
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.
Each entry must include information under the following headings:
- Objectives & Budget
- Target audience & strategy
- Implementation & creativity
- Details of any challenges faced and how these were overcome
- Results & evaluation
- Why should your entry win?
TOOLS & TECHNOLOGIES AWARDS CRITERIA
The judges will be looking for a clear description of an outstanding platform, technology, or tool. Judges will be looking for new features/tools added in the last twelve months for the software awards.
Each entry must include information under the following headings:
Overview of Platform / Technology / Tool
Total budget
Existing problems & target audience
USP & Features
Key Metrics
Why should your Platform, Technology or Tool win?
We also ask you to send a log in to allow judges to be able to test and evaluate your product if they feel necessary. Please note judging is based on the application form and the judges’ industry knowledge of tools. They are a highly experienced judging panel with in-depth industry knowledge so the tool log ins requested are for any judges who feel that want to delve deeper into any claims / functionality detailed in the entry.
Please note if you’re unable to provide a login, please contact awards@dontpanicprojects.com.
AGENCY / TEAM / INDIVIDUAL AWARDS CRITERIA
Judges will be looking for agencies, teams or individuals that can demonstrate an ongoing and sustained commitment to delivering best practice while showing a creative and innovative approach to search
Each entry must include information under the following headings:
- Overview of the Agency / Team / Individual Nomination
- Agency / Team / Individual objectives
Recent work example(s) - Details of any recent achievements
- Details of any challenges faced and how these were overcome
Why should your Agency / Team / Individual win?
