News Article ————

Performics’ are in the running for a UK Digital Excellence Award

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 11.12.2023

We are delighted to announce that Performics’ Technology and Intelligence (T&I) team has been shortlisted for a UK Digital Excellence Award in the category of Best Use of Data for our bespoke product, IBP. This recognition is a testament to our team’s commitment to data-first solutions, and we are honoured to be acknowledged for our capabilities.

Established over three years ago, Performics UK’s T&I team embarked on a mission to create modular solutions that streamline advertisers’ digital strategy. Dedication and forward-thinking have resulted in the development of over 20 proprietary solutions, spanning various markets and gaining widespread adoption throughout the agency.  Performics UK are the performance arm of Publicis Media, the performance powerhouse of Publicis.  We service the biggest agencies in the world; Starcom, Zenith, and Spark Foundry. We deliver performance marketing solutions direct to clients, with cross-channel strategies, planning and insights, analytics and technology, performance media, and content.

A T&I hero product – IBP, that is shortlisted in the UK Digital Excellence Awards, was developed out of the discovery that there was a vast amount of data generated by over 8 billion daily Google searches, waiting to be utilised. IBP serves as an insightful framework, enabling in-depth analysis of search data and providing brands with valuable insights into consumer intent, market trends, and competitor analysis. Utilising automated SERP analysis and semantic tagging, IBP effectively deciphers user motivations, transforming the way our clients approach their digital strategies. This tool has proven to be indispensable to many of our clients, and its adoption by many teams across the agency has spurred continuous developments to ensure it remains a fully comprehensive solution.

Being nominated for the Digital Excellence Award reinforces our commitment to innovation, and we are incredibly grateful for the recognition. Moving forward, Performics T&I team remains dedicated to building modular products that empower our teams to navigate the ever-evolving challenges in the digital landscape – looking ahead with excitement, ready to contribute further to the realm of digital excellence and data-driven solutions!

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