News Article ————

Beyond the finish line: how to nurture B2B websites for success

Author image Published by isobel.regan@dontpanicprojects.com
Published Date 19.12.2023

When is a website ever truly done?

Like tending to a garden, a high-performing website requires regular check-ins and fresh content. Over time, bigger changes become necessary, especially when the business strategy evolves.

Take our client, BICS, a global B2B communications company. They’ve been shaking things up, moving from the go-to telecoms provider for telecoms provider to a key player in global digital transformation, covering all aspects from IoT to cloud services. In effect, they went from a telco to a techco.

Together, we hatched a plan to match their website with their new strategy. We:

  • Created content to generate leads
  • Made navigation easy and intuitive
  • Packed in loads of useful resources
  • Set up lead tracking from start to finish
  • Smoothed out how we make and approve content
  • Took an agile approach to the whole process

The results were mind-blowing—won deals shot up by 278%, and BICS saw a fivefold return on their investment.

We’re over the moon about being shortlisted for the UK Digital Excellence Awards, recognising the hard work that went into this project.

About Us:

Isoline Communications is a London-based agency with a global mindset, specialising in tech B2B brands. We turn our clients’ tech into content that clicks with their customers.

Founded in 2015, we take pride in fostering collaborative relationships with our clients, based on mutual trust. Our mix of creativity and research means we create content that’s bold, innovative, and just what our clients’ audiences want.

Our Take:

“We’re excited about being shortlisted for the Digital Excellence Awards this year. This web project needed smart, creative thinking, mixed with hard work and dedication. The results speak for themselves. It’s an honour to be recognised among our peers in the industry—amazing people making a real impact!

Anu Ramani, Managing Director, Isoline Communications

Isoline Communications | LinkedIn page | TikTok page

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