Published by isobel.regan@dontpanicprojects.com
Published Date 01.02.2024 
To meet challenges posed by the pandemic, digital tools designed to keep office workers productive, engaged, and informed exploded in number. In just a few short years, the face of ‘knowledge work’ has totally transformed.
But the digital revolution hasn’t reached every worker. That’s where Flip comes in.
Why we built Flip: ‘Digital excellence’ hasn’t reached the frontline
Most of the world’s workers don’t sit at a computer. Instead, they stand on the frontline – in shops and kitchens, on construction sites and factory floors. Their work is mission critical, and in many industries they’re in short supply.
Yet these essential workers often lack the right tools to communicate effectively or accomplish basic tasks. Either they don’t have any digital solutions, or the ones they do receive are a poor fit for frontline work.
Without Flip, frontline employees struggle to receive urgent updates, ask questions, solve problems with colleagues, or give feedback to the company. Completing basic processes like booking annual leave, filling out forms, or tracking tasks is slow and friction-filled. Company knowledge, perks, or training resources are hard to find. Just getting an up-to-date rota is a challenge.
That’s not just frustrating on the frontlines – it’s costly for the company, too. Companies that fail to reach and engage frontline employees risk high employee attrition, productivity losses, and lower customer satisfaction. Amid labour shortages, a tricky macroeconomic climate, and cut-throat market competition, that’s a big risk.
Flip’s shortlisted platform
As our Chief Product & Technology Officer Luke Talbot put it: ‘Employee tech is everywhere, but because so few digital tools meet frontline workers’ needs, the value they can deliver is limited. We’ve built Flip to change that. We’re over the moon that our hard work building an employee platform that every employee can use has earned us a spot on the Best Technology shortlist. Fingers crossed for the win!’
With Flip, businesses can boost satisfaction and productivity by connecting every employee with the right people, info, and tools – all from a handy app in their pocket. The platform combines news, messaging, HR services, productivity tools, and other resources into an engaging, social media-like interface that has everything they need (and nothing they don’t)!
Engaging and user-friendly doesn’t mean we’ve skimped on oversight or security, either. Despite being easily accessible to every employee from anywhere on desktop or mobile, the app comes with enterprise-ready security and data privacy credentials trusted by the likes of McDonald’s Germany, Bosch, Porsche, and more. Administrators have full control over users and permissions from the Admin Console, and 24/7 on-demand analytics provide actionable insights into how the app is being used.
And used it is…
Why we think we’re in with a chance!
Flip clients enjoy a 97% average adoption rate of the employee app. And unlike other tools, employees don’t just register and then forget about us. Over 90% of registered users log in daily.
92% of Flip customers say they feel more secure, informed and connected. They also report substantial increases in employee engagement and identification with the company since rolling the app out to their teams, along with decreases in employee turnover.
If that’s not digital excellence, we’re not sure what is.
‘Team Flip are delighted that our all-in-one employee app has been shortlisted for Best Platform at the UK Digital Excellence Awards. This recognition is a real milestone in our ongoing journey as we scale Flip’s huge successes to the UK and beyond.’
– Ann Kathrin Stärkel, Head of Partnerships & Growth, Flip
‘By giving every employee access to what they need to work at their best, Flip’s employee app closes the huge gap in digital maturity between office workers and their colleagues on the frontline. Our place on the Best Tool/Platform/Technology shortlist at the UK Digital Excellence awards is testament to the amazing effort the team puts in to digitally transform work for a huge, under-served segment of the global workforce.’
– Benedikt Ilg, CEO & Founder, Flip
Want to hear more from us?
We’re eagerly awaiting the 22nd February when the winners will be announced, and wish the best of luck to all the shortlisted nominees across each category.
If you’d like to learn more about what we’re up to, you can follow Flip on LinkedIn and subscribe to our monthly newsletter. Or if you want to ask us burning questions about our all-in-one employee app, you can get in contact via our website.
