Reboot Online Shortlisted for Stand Out Use of Data

Leading search marketing agency Reboot Online has been shortlisted for Stand Out Use of Data at the 2025 UK Digital Excellence Awards! 

At Reboot, data isn’t just a tool; it’s at the heart of everything we do. From exclusive datasets to AI-driven insights and statistical modelling, we use data to shape SEO and Digital PR strategies that create real impact. This nomination recognises our commitment to pushing the boundaries of data-driven marketing.

A data-first approach to search marketing

We’ve always championed a data-first approach to search marketing. Whether it’s identifying emerging trends, applying AI-powered analysis, or crafting research-backed content, our approach ensures our work doesn’t just improve rankings, it resonates with audiences and earns authoritative media coverage.

Speaking about being shortlisted, Paul Lapham, Senior Data Insights Manager at Reboot, said:

“Data is at the core of everything we do at Reboot. We’re not just pulling reports; we’re building proprietary datasets, running predictive models, testing theories and applying machine-learning to uncover patterns others miss and drive a story. 

“Whether it’s scraping millions of rows of data to obtain data not readily available, using advanced geospatial techniques to uncover trends on a global scale or using natural language processing to efficiently turn text into quantifiable metrics, we make sure every campaign is backed by compelling data.”

“Being shortlisted for this award is a testament to how deeply we integrate data into our strategy, not just to inform our work, but to shape the industry conversation.”

About Our Shortlisted Campaign

For our automotive industry campaign, we took a structured, research-led approach to uncover fresh insights that hadn’t been explored before. Rather than relying on existing datasets, we built something entirely new, delivering exclusive, high-value insights tailored for journalists and industry professionals.

Our approach involved:

• Developing proprietary datasets that identified previously unreported trends in the automotive sector.
• Applying AI and natural language processing (NLP) models to analyse large datasets and extract meaningful insights.
• Creating a data-led campaign that secured widespread media coverage and earned hundreds of backlinks from high-authority websites.

This strategy led to a significant increase in organic visibility, extensive top-tier media coverage, and a data-backed approach that helped our client surpass their yearly KPI in just three months.

More About Reboot Online

Founded in 2012, Reboot Online is a search marketing agency specialising in SEO, Digital PR, Paid Media, and Data Marketing. Our in-house team of PhD-level data scientists, strategists, and performance marketers work together to create insight-led campaigns that drive measurable impact.

We believe in transparency, experimentation, and continuous growth, balancing technical expertise with creative execution to push the boundaries of digital marketing.

Stay up to date with our latest work by following us on social media.