Published by Sue Johns-Chapman
Published Date 24.04.2025 
At Braidr, we believe data should do more than just inform. It should inspire action, fuel growth, and unlock new possibilities for businesses.
We are excited to announce that Braidr has been shortlisted for the UK Digital Excellence Awards 2025 in two categories: Stand Out Use of Data and Stand Out Use of AI for our collaboration with Culture3 & TED.
This recognition speaks to what drives us – solving real problems with curiosity, intelligence and intent. It’s a reflection of the partnerships we build and the impact we strive for – helping brands not only meet but exceed their goals.
Who we are and what we do
We are a data analytics & AI company dedicated to putting actionable insights behind every business decision. Whether creating state-of-the-art AI-powered solutions or offering bespoke, data-driven strategies, we help businesses turn raw data into real results.
Our team comprises data scientists, analysts, and engineers – curious individuals who never stop asking “why.” From childhood, many of us were those who loved taking things apart to see how they worked, and today, we apply that same curiosity to the world of data. We believe that every challenge presents an opportunity for innovation, and our goal is always to find solutions that go beyond the surface and address core issues.
At Braidr, curiosity is central to how we operate. Our company culture thrives on questioning assumptions and challenging each other’s ideas, ensuring that we constantly push boundaries and find the best solutions for our clients.
We don’t respond to problems with plasters; we pride ourselves on understanding underlying issues and offering solutions that answer problems our clients were unaware of. When working with cultural pioneers like Culture3 or global knowledge leaders like TED, we focus on delivering long-term, strategic solutions.
What these nominations mean to us
Being shortlisted for two categories at the UK Digital Excellence Awards validates the innovative work we’ve been doing and underscores the value of our approach. It’s a recognition of the effort, creativity, and focus our team brings to building solutions that deliver real-world results.
Robert Vinter, Machine Learning Engineer at Braidr said: “It’s not every day you get to use advanced AI tools (such as LLMs, custom clustering, real-time data retrieval) to explore something as nuanced as how people talk about climate change. And even more than that, how they feel about it. That’s what made this work so impactful.
Being shortlisted for the UK Digital Excellence Awards alongside the best in the industry is a proud moment for us, but more than anything, it shows that AI can be used in a way that feels human. It’s the kind of recognition that fuels us to keep going, keep learning, and keep building better.”
This recognition spotlights the exceptional work we’ve done with Culture3 and TED, where our data-driven approach and our cutting-edge AI solutions have given their clients and the brands they support access to information and techniques that would not have been available otherwise. The project was months in the making and involved deep collaboration, innovative thinking, and a shared commitment to excellence.
Looking ahead
We’re looking forward to the results of the UK Digital Excellence Awards and are hopeful for a win. But no matter the outcome, being shortlisted in two categories is already something we’re incredibly proud of. It’s a reflection of the brilliant work our team has delivered and the real-world value we’ve created for our clients. As we continue to grow through 2025, we’re more motivated than ever to keep pushing what’s possible with data and AI.
In the meantime, we invite you to stay connected with Braidr and follow our journey. Keep up with us on LinkedIn, where we’ll be sharing more exciting updates, industry insights, and company news in the months to come.
