Please see the following descriptions for more information on each category.
For more information on how to enter, submission guidelines and entry fees, please click here.
Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches and evidence of results in relation to goals and objectives.
What makes your website the destination for travellers or leisure seekers? Judges want to see how you attract your audience and guide them to booking. Entries are welcomed from travel companies, airlines, hotels, events, excursion and destination websites
PUBLIC SECTOR/NOT FOR PROFIT/CHARITY WEBSITE OF THE YEAR
Judges want to understand how your website informs, messages and calls to action your audience. Results across this sector are not about checkouts so clarify your objectives and the results you were looking for.
Digital campaigns are essential to engagement, retention, and results. In each of the categories, judges will be looking for a stand-out campaign that demonstrates innovative use of data or creative content, robust technical implementation and evidence-based results.
From creating to testing and keywords to bidding PPC campaigns require research and monitoring. Judges are looking for a business-to-business PPC campaign that exceeded expectation and delivered results.
Influencers can be beneficial to the business but judges want to see how you used the right ones to get to your audience, and how you are collaborating with these influencers to create content that aligns with the brand’s goals and values whilst increasing brand visibility and your desired objectives.
Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent for this category. The PPC campaigns that have achieved something special on a low monthly budget and media spend of £2500.
Not always about the purchase but about action. Judges want to see a campaign that has driven donations, actions and engagement in a cause.
Application of Tools or Data Awards
The use of research, data, and personalisation are key to communications and UX and conversion optimisation play an integral part in the results. In each of the categories, judges will be looking for game-changing innovative tools or software that improves working and delivers exceptional results.
Whether your research involved competitor analysis, customer segmentation or brand research, the Judges want to see how you used the results to target, position and connect.
Tools & Technologies Awards
Technology and innovative tools are integrated into exceptional digital results. In each of the categories, judges will be looking for innovative tools and tech that disrupts and improves working while delivering results.
Developing and building a platform or tool that works for your company is no easy task. If your functions are fabulous, your structure sensational, your audience engaged and your team happy judges want to know how.
Judges want to see a piece of software that has transformed how Agencies and In-house teams work. That could be related to research, evidence, creation of campaign or other.
Agency & Team Awards
Agency categories will be based on employee count and service offered. If agencies offer more than one service, they may make multiple entries in the categories below. For these categories, judges are looking for company growth and profitability, client wins and retention, quality of work delivered, company culture, employee development and training, and tenacity in the face of challenges and team triumphs.
You might be new, but this is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
“After such a successful year, being nominated for the UK Digital Excellence Awards is really the icing on the cake.” Shooting Star Shooting Star
“We’re still a relatively small agency – despite having grown hugely over the past few years – so to be named ‘PPC Agency of the Year’ is a fantastic achievement that the team absolutely deserves as a result of their dedication, expertise, and passion.” Circus PPC Circus PPC
“This recognition not only acknowledges the impact of our platform in our market but would also serve as a great source of motivation for everyone at the company who works on and develops the platform daily.” Bannerflow Bannerflow
“These nominations show the future is brighter than ever. Thank you to the UK Digital Excellence Awards and good luck to all of our fellow finalists.” The Think Tank The Think Tank
‘Awards such as this help recognise the team for their hard work and commitment to clients, and support the company in achieving our vision – to be the leading search marketing specialist for SMEs in London and the South-East.’ FSE Digital FSE Digital