Categories

Please see the following descriptions for more information on each category.

For more information on how to enter, submission guidelines and entry fees, please click here.

Website Awards

Industry verticals are all very different in terms of engagement and outcomes which means that creative tactics and strategies are required to connect with audiences and stand out from the crowd. Judges will be looking for exceptional approaches appropriate to the specific needs of the sector, innovative approaches and evidence of results in relation to goals and objectives.

B2B WEBSITE OF THE YEAR
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Business to Business communication is at the forefront of this category. Judges want to see how your website achieves the exchange of products, services and information.
B2C WEBSITE OF THE YEAR
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B2C websites are driving transactions and making the process quick and easy. Demonstrate your results and how you achieved them efficiently!
ECOMMERCE WEBSITE OF THE YEAR
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From user-friendly navigation to push notifications and from product videos to reviews, what makes your eCommerce website stand out from the crowd.
TRAVEL/LEISURE WEBSITE OF THE YEAR
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What makes your website the destination for travellers or leisure seekers? Judges want to see how you attract your audience and guide them to booking. Entries are welcomed from travel companies, airlines, hotels, events, excursion and destination websites
PUBLIC SECTOR/NOT FOR PROFIT/CHARITY WEBSITE OF THE YEAR
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Judges want to understand how your website informs, messages and calls to action your audience. Results across this sector are not about checkouts so clarify your objectives and the results you were looking for.

Campaign Awards

Digital campaigns are essential to engagement, retention, and results. In each of the categories, judges will be looking for a stand-out campaign that demonstrates innovative use of data or creative content, robust technical implementation and evidence-based results.

PPC CAMPAIGN OF THE YEAR – B2B
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From creating to testing and keywords to bidding PPC campaigns require research and monitoring. Judges are looking for a business-to-business PPC campaign that exceeded expectation and delivered results.
PPC CAMPAIGN OF THE YEAR – B2C
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From creation to testing and keywords to bidding PPC campaigns require research and monitoring. Judges are looking for a PPC business to client campaign that has delivered results.
INTEGRATED CAMPAIGN OF THE YEAR – B2B
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From business-to-business objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
INTEGRATED CAMPAIGN OF THE YEAR – B2C
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From business to client objectives and goals to outstanding results. Judges want to see how you utilised multiple channels to reach the audience, track engagement and achieve ROI.
SEO CAMPAIGN OF THE YEAR – B2B
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Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2B campaign to achieve success.
SEO CAMPAIGN OF THE YEAR – B2C
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Judges want to see how your keywords and content are raising your rankings! How did you co-ordinate your B2C campaign to achieve success.
PAID MEDIA CAMPAIGN OF THE YEAR
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How have you used paid media channels to drive engagement and increase business? Judges want to see how display ads, promoted social, ppc, paid search have increased ROI.
ORGANIC CONTENT CAMPAIGN OF THE YEAR
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Judges want to see how you have used unpaid content that can be found naturally to increase traffic at no cost!
ORGANIC SOCIAL CAMPAIGN OF THE YEAR
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How have you utilised social media to drive engagement and clicks. Judges want to understand how you have used your organic status and increased presence to your audience.Paid
PAID SOCIAL MEDIA CAMPAIGN OF THE YEAR
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Judges want to see how you have spent wisely using social media platforms to increase engagement and drive traffic successfully.
BEST USE OF X, FORMALLY KNOWN AS TWITTER
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Judges are interested in seeing how you used Twitter, either paid or organically, to increase your presence online and drive engagement from your audience.
BEST USE OF FACEBOOK / INSTAGRAM
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Judges are interested in seeing how you used Facebook/Instagram, either paid or organically, to increase your presence online and drive engagement from your audience.
BEST USE OF TIKTOK
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Judges are interested in seeing how you used TikTok, either paid or organically, to increase your presence online and drive your desired objective from your audience.
BEST DIGITAL PR CAMPAIGN
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If you have created a campaign that has been seen, liked and shared over and over, be that newsjacking or press releases, the judges want to see what you did and the results you achieved.
BEST AUDIENCE ENGAGEMENT CAMPAIGN
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Judges want to know how you engage your audience and, once you have their attention, how you keep it and ensure it leads to clicks and ROI.
BEST USE - INFLUENCER MARKETING CAMPAIGN
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Influencers can be beneficial to the business but judges want to see how you used the right ones to get to your audience, and how you are collaborating with these influencers to create content that aligns with the brand’s goals and values whilst increasing brand visibility and your desired objectives.
BEST OUTREACH CAMPAIGN
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Outreach is all about connections and audience. How have you personalised, called to action and followed up to build business and brand.
BEST LOW BUDGET CAMPAIGN (SEO)
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Using your knowledge and your budget wisely to achieve results is key; as we all know, every penny counts.
BEST LOW BUDGET CAMPAIGN (PPC)
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Not everybody has six figures search budgets, nor are they always required to achieve a great return on investment. We want to hear about the small but magnificent for this category. The PPC campaigns that have achieved something special on a low monthly budget and media spend of £2500.
BEST CHARITY / NOT FOR PROFIT CAMPAIGN
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Not always about the purchase but about action. Judges want to see a campaign that has driven donations, actions and engagement in a cause.

Application of Tools or Data Awards

The use of research, data, and personalisation are key to communications and UX and conversion optimisation play an integral part in the results. In each of the categories, judges will be looking for game-changing innovative tools or software that improves working and delivers exceptional results.

BEST USE OF DATA
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Data is key to all campaigns. What did your data reveal and how did you use it to add to your brand and business.
BEST USE OF PERSONALIZATION
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This award celebrates targeting and personalisation via online platforms. How have you made connections with the right message to the right person.
BEST USE OF RESEARCH
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Whether your research involved competitor analysis, customer segmentation or brand research, the Judges want to see how you used the results to target, position and connect.

Tools & Technologies Awards

Technology and innovative tools are integrated into exceptional digital results. In each of the categories, judges will be looking for innovative tools and tech that disrupts and improves working while delivering results.

BEST PLATFORM / TECHNOLOGY / TOOL
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Developing and building a platform or tool that works for your company is no easy task. If your functions are fabulous, your structure sensational, your audience engaged and your team happy judges want to know how.
SOFTWARE INNOVATION AWARD
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Judges want to see a piece of software that has transformed how Agencies and In-house teams work. That could be related to research, evidence, creation of campaign or other.

Agency & Team Awards

Agency categories will be based on employee count and service offered. If agencies offer more than one service, they may make multiple entries in the categories below. For these categories, judges are looking for company growth and profitability, client wins and retention, quality of work delivered, company culture, employee development and training, and tenacity in the face of challenges and team triumphs.

START-UP AGENCY OF THE YEAR
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You might be new, but this is your opportunity for recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old.
CRO AGENCY OF THE YEAR
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Entries are welcomed from agencies which specialise in CRO. Judges would like to see examples of recent achievements and why you think your team deserve to win the award.
CONTENT AGENCY OF THE YEAR
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If content is your mission, judges want to see what success you have and how your team delivers innovative and creative work whilst utilising everyone involved.
PAID MEDIA AGENCY OF THE YEAR
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Paid Media is your expertise and your clients are reaping the reward. Judges want to reward Agencies that deliver PPC and paid advertising success day in, day out.
SOCIAL MEDIA AGENCY OF THE YEAR
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Using social media is a 24/7 job. Judges want to recognise Agencies who work together to take advantage of every opportunity and drive results.
PPC AGENCY OF THE YEAR
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Judges will be looking for PPC agencies with clear team objectives, examples of recent campaigns/new business wins and how your agency works and plays together.
SEO AGENCY OF THE YEAR
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see your SEO is a team event.
IN-HOUSE TEAM OF THE YEAR
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Working in-house has its own challenges. Showcase your expertise and dedication and why you deserve recognition by the industry.
INTEGRATED DIGITAL AGENCY OF THE YEAR
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Your area of expertise is extensive as you use multiple platforms to achieve success and your team knows how to collaborate to achieve results.

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Testimonials

“After such a successful year, being nominated for the UK Digital Excellence Awards is really the icing on the cake.” Shooting Star
Shooting Star
“We’re still a relatively small agency – despite having grown hugely over the past few years – so to be named ‘PPC Agency of the Year’ is a fantastic achievement that the team absolutely deserves as a result of their dedication, expertise, and passion.” Circus PPC
Circus PPC
“This recognition not only acknowledges the impact of our platform in our market but would also serve as a great source of motivation for everyone at the company who works on and develops the platform daily.” Bannerflow
Bannerflow
“These nominations show the future is brighter than ever. Thank you to the UK Digital Excellence Awards and good luck to all of our fellow finalists.” The Think Tank
The Think Tank
‘Awards such as this help recognise the team for their hard work and commitment to clients, and support the company in achieving our vision – to be the leading search marketing specialist for SMEs in London and the South-East.’ FSE Digital
FSE Digital