Published by Sue Johns-Chapman
Published Date 03.04.2025 
We’re thrilled to announce that Exposure Ninja has been shortlisted for two website awards at the 2025 UK Digital Excellence Awards, recognising our standout performance in Website Design and Development. These nominations celebrate the measurable lead generation results and long-term impact we deliver for clients through integrated, conversion-focused website builds.
Our nominations include:
- B2C Website of the Year for our work with DSLD Mortgage, a US-based home financing provider. We built a high-converting website that supports their aggressive growth goals, helping them go from zero digital marketing to 11,000+ qualified leads in 12 months.
- B2B Website of the Year for our work with Transparent, a global procure-to-pay (P2P solutions provider. We designed a sleek and strategic website to position them as digital leaders, generating quality leads for their high-ticket services.
Both of these websites showcase our expertise in B2B and B2C lead generation, especially in complex and competitive markets.
Branding and Positioning Accelerator
Both campaigns used our signature Branding and Positioning Accelerator, a core part of how we build websites that don’t just look good, but perform. It’s an ROI-focused process that speaks to real customers, pinpoints USPs through understanding what its customers really care about and outlines how to turn that into a high-performing website and marketing funnel.
It’s not just about choosing fonts and colours. We run customer persona workshops, perform competitor deep dives, and map buyer journeys. We then build the brand guidelines, positioning framework, tone of voice, CTAs, and user experience around these data-backed insights. It’s integrated with our website builds and campaigns, and it’s something no other agency offers.
Delivered Measurable Growth
At Exposure Ninja, it’s not just about building pretty websites. It’s about building 24/7 sales engines. For DSLD Mortgage, that meant designing every element, from a trust-building home page to custom loan calculators to CRO-focused landing pages, to support high-volume lead generation goals. We took the website from almost 0 leads to 11,410 leads in the first 12 months and delivered a 33.5% increase in loans closed year-on-year (YoY).
For Transparent, the challenge was different: create a brand-new digital presence for a traditionally offline, referrals-based B2B sales process. Our strategy-focused build proved that with the right funnel, even the most niche, high-ticket sectors can generate qualified leads online.
The team at Transparent shared their experience: “We collaborated with Exposure Ninja to build a new bespoke website from scratch. Part of this project was also reviewing our marketing and creating a basis for our SEO strategy. Ninjas went above and beyond to create the website we loved. It has great design, functionality, and overall results.”
Funnel-First Websites
Both DSLD Mortgage and Transparent are large-scale businesses, which means the stakes for getting the marketing funnel and user journey right were high. For DSLD Mortgage, we collaborated with our SEO, PPC, and Email Marketing teams to ensure each part of the marketing funnel connected seamlessly. From keyword-optimised copy to landing pages tailored for conversions, every page strategically guided users towards the next steps.
Reflecting on the project, the DSLD Mortgage team said, “Our weekly meetings with Exposure Ninja are always productive and ensure the entire team is up-to-date. I like how excited they are for our ideas and how exciting their ideas are to us. Our team has truly enjoyed working with EN, and I’m looking forward to seeing what we will continue to accomplish together.”
For Transparent, the website launch marked their first step into digital. Our work focused on aligning branding, UX, and SEO from day one to set them up for future campaigns. Every CTA and page copy was crafted to match the decision-making journey of procurement professionals.
Industry Leader in Search
Both campaigns were powered by data-led search strategies. Transparent’s site was built with SEO at the core, turning complex P2P services into crawlable, discoverable content. For DSLD Mortgage, we took it further, building custom maps and calculators to rank in Google’s top 10 positions and meet users at different stages of their journey.
Jenny Nicholson, Head of Web Development at Exposure Ninja, reflects on her team’s amazing work: “Being shortlisted for not just one, but two website awards is a huge moment for our team. Both builds pushed us in different ways — from managing a complex and creatively ambitious brief for Transparent to turning around DSLD Mortgage quickly to meet a tight marketing deadline. I’m incredibly proud of the cross-team collaboration and the lasting impact both sites have had since launch. These nominations are a real testament to the skill, care, and dedication that went into each project.”
About Exposure Ninja
Exposure Ninja is a best-in-class digital marketing agency delivering integrated marketing campaigns, specialising in search. Our team have over a decade of experience delivering award-winning, high-level marketing campaigns for B2C and B2B. We’re also a proud B Corporation.
