Published by Sue Johns-Chapman
Published Date 11.04.2025 
We’re Red Technology, leaders in ecommerce competitive advantage. Our ecommerce solutions help make industry leaders by empowering your customers and increasing profitability.
We’re thrilled to have been shortlisted for the UK Digital Excellence Awards 2025 in recognition of our work with long-standing client, Pets Corner. This nomination highlights our commitment to delivering high-performance, scalable ecommerce solutions tailored to the unique needs of each client—and we’re incredibly proud to be recognised among the UK’s digital elite.
Being shortlisted in such a competitive field is not only a reflection of the results we’ve delivered for Pets Corner, but also a testament to the hard work, technical skill, and customer-first approach that defines everything we do at Red Technology.
“We’re incredibly honoured to be shortlisted. It’s fantastic recognition of the team’s expertise and passion, and of our long-term partnership with Pets Corner. This project is a great example of how deep collaboration, innovative thinking, and a flexible ecommerce platform can transform a business.”
—Managing Director, Red Technology
The Project: Delivering Seamless Omnichannel Ecommerce for Pets Corner
Pets Corner is one of the UK’s leading pet retailers, known for its exceptional customer service and high-quality product range. With a growing number of physical stores and an expanding online presence, the brand needed a robust and scalable ecommerce solution to unify their B2C, Click & Collect, and Subscription services – while also delivering a seamless omnichannel experience. Red Technology’s tradeit ecommerce platform was the perfect fit.
Our team worked closely with Pets Corner to:
- Replatform their ecommerce site to a more scalable, flexible infrastructure.
- Introduce advanced subscription functionality for regular pet food deliveries, boosting retention and customer convenience.
- Seamlessly integrate in-store and online through unified Click & Collect.
- Enable real-time stock visibility across stores and warehouses.
- Deliver personalised customer experiences through targeted content and tailored promotions.
All of this was achieved with a customer-first design approach, ensuring usability and performance across all devices and channels.
“We wanted to move the Pets Corner website away from an open source ecommerce platform where we’ve been vulnerable to security risks, performance issues, and costly developer time/upgrades.”
— Director of Ecommerce & Marketing , Pets Corner
The Value of Being Recognised
Being shortlisted for the UK Digital Excellence Awards isn’t just a great honour—it’s also an opportunity to reflect on our journey and what sets Red Technology apart in a crowded ecommerce landscape.
For us, success comes from building solutions that are led by our clients’ needs, not by limitations of technology. The tradeit platform gives us the flexibility to model complex business logic, custom workflows, and unique user experiences without compromise.
“Awards like this give us the chance to showcase what’s possible when great technology is built to match ambition. It also sends a message to potential clients: we’re not just another ecommerce provider – we’re your partner in long-term digital growth.”
— Red Technology Team
What This Means for Our Future
As we continue to expand our reach across B2B and B2C markets, this nomination reinforces our commitment to delivering custom, scalable, and high-performing ecommerce solutions for ambitious brands.
Whether you’re a retailer like Pets Corner, a manufacturer, distributor, or wholesaler, Red Technology is here to help you take your ecommerce strategy to the next level.
Looking Ahead
With the UK Digital Excellence Awards ceremony on the horizon, we’re excited to celebrate the success of our team and clients – and to continue building innovative ecommerce experiences that drive real business growth.
Learn more about us:
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