Published by Sarah Power
Published Date 02.05.2025 
We’re proud to announce that Exposure Ninja has won Stand Out B2C Website of the Year at the 2025 UK Digital Excellence Awards! The award recognises our Website Design and Development work with US-based mortgage lender DSLD Mortgage, whose new website delivered over 11,000 qualified leads in its first year. Built for conversions, the site is a testament to how strategic design can drive serious growth.
Built for Performance
This award celebrates our belief that great websites should be growth engines, not just digital brochures. For DSLD Mortgage, we built a streamlined, user-centric website designed to guide visitors toward conversion at every touchpoint. The new website then set the foundation for a cross-channel digital strategy, including Search Engine Optimisation (SEO), Content Marketing, Email Marketing, and Pay-Per-Click (PPC).
“Winning Stand Out B2C Website of the Year is such a proud moment for our team,” said Jenny Nicholson, our Head of Web Development. “Every detail, from the custom calculators to the segmented forms, was built to simplify the user experience and drive measurable results for the client. DSLD Mortgage was a true cross-team effort from start to finish, and I’m so proud of the care, creativity and collaboration that went into it.”
Strategic Positioning That Speaks to Real Customers
Using our signature Branding and Positioning Accelerator, we ran persona workshops and competitor analysis to inform the tone of voice, brand guidelines, and user journeys. Every CTA, tool, and headline was built around data-backed insights to resonate with real customers, creating a clear, conversion-focused experience from the first click to enquiry.
Innovative Tools That Drive Real Action
To stand out in a crowded market, we built smart tools that solve real problems. From VA loan calculators to an interactive USDA eligibility map, we provided visitors with reasons to stay, explore, and engage. These tools not only improved user experience but also helped the site outrank national competitors, increasing both traffic and lead quality month after month.
As one judge noted, the site is “an incredibly effective lead-generation website with clear, results-driven conversion goals. The use of custom-built mortgage calculators, interactive maps, and segmented loan application forms is a standout feature, simplifying complex financial decisions for customers.”
About Exposure Ninja
Exposure Ninja is an award-winning digital marketing agency specialising in integrated SEO and search campaigns that drive measurable growth. Our services include SEO, PPC, Content Marketing, and Generative Engine Optimisation (GEO). We are proud to be a certified B Corporation, committed to using business as a force for good.
