WHO WE ARE
Founded in 2005 by serial entrepreneur Nicky Wake, Don’t Panic started life as a small team working from a second bedroom. Since then, the company has grown steadily into an international events business, shaped by a long-standing commitment to creativity, innovation, and collaboration.
Today, Don’t Panic delivers a wide range of events, including award ceremonies, conferences, networking events, and exhibitions. Alongside client projects, the company also owns and produces its own portfolio of established awards programmes, many of which are recognised worldwide. Everything the team delivers is supported by hands-on experience, attention to detail, and a genuine passion for bringing people together through well-crafted events.
The Digital Excellence Awards Series
The Digital Excellence Awards series celebrates the agencies, brands, and individuals shaping the digital industry and setting the standard for excellence. From SEO and data-driven strategy to UX, content, e-commerce and creative innovation, the awards recognise the work that delivers real results across the digital field.
The series is built around two programmes: the UK Digital Excellence Awards, celebrating the very best of homegrown digital talent, and the Global Digital Excellence Awards, bringing together outstanding work from organisations and individuals around the world. Together, they provide a platform to recognise innovation, reward creativity, and celebrate the people turning big ideas into big results.
The UK Digital Excellence Awards
Founded in 2023, the UK Digital Excellence Awards shine a light on the game-changers, rule-breakers, and growth-makers redefining what success looks like in the UK’s digital industry.
Whether you’re a digital agency pushing boundaries, a brand leading change, or an individual making digital magic, this is your moment to shine. Every year, our shortlist becomes a genuine benchmark of who’s leading in UK digital industry.
The UK Digital Excellence Awards are accredited “Outstanding” by the Independent Awards Standards Council’s Awards Trust Mark, giving entrants confidence in a judging process that’s transparent, ethical, and fair. Every entry is assessed by an independent panel of industry experts, ensuring the very best work is recognised purely on its merit. Winning or being shortlisted isn’t just a trophy for the shelf – it’s a mark of excellence that showcases your achievements to clients, peers, and the wider industry.
Each year, we celebrate at a black-tie event in London – a night that shortlisted entrants describe as feeling like winners before a single award is even announced.
Brought to you by Don’t Panic.
