Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and in some cases silver awards.
None of our Award judges can take part in the competition and any conflicts of interest must be declared.
The UK Digital Excellence Awards have been accredited by the Independent Awards Standards Council – Awards Trust Mark.
Andy is a co-founder of the Dublin Conversations, a non-commercial initiative which is co-creating new thinking and doing to transform communications industries’ practice. He has run pilot trials around the globe on new programmes to enable individuals, teams, and organisations to identify their character and purpose, which will be freely shared when launched this year. Andy has written six books, translated into eight languages on purpose, creativity, social capital, organisational change, and creativity. His wrote book, ‘Creativity in Public Relations’, was the first in the world on the subject and he continues to be at the forefront of new thinking and doing. Andy is a working practitioner and academic teaching innovation, communications and public relations at several universities including Boston University. He is co-founder of social enterprise ‘Grow Social Capital’ that is developing new thinking and doing for community activists and how shared social identities can tackle growing social division. Believing we can all gain inspiration from the unlikeliest of sources, Andy even runs creativity classes on the London Tube.
Carla Rovaris | Co-Founder | Something Borrowed
Carla is a marketeer with 9 years experience in the the field of performance marketing. After leading the paid media activities for entities such as adidas, Reebok, Gucci and more she helped found a social enterprise dedicated to increasing diversity in the digital performance industry. She is now a lead at Snapchat and dedicating her entrepreneurial journey as founder of 3 companies: a marketing consultancy, a fashion rental platform in Holland and a high end swimwear line.
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London Ltd
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Davina Lines | Managing Director | Mixing Digital
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Jaime Hill | Ecommerce Director | ex Oak Furnitureland, Hurtigruten & Monsoon Accessorize
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Lukasz Rogala | |
During his 13-year adventure in the SEO industry, he learned all the "shades" of activities carried out for clients. Knowledge of how to work in-house and in an agency allows him to provide high-quality and non-standard tactics for clients. Currently, he is developing his boutique SEO and Content agency, VerticalSEO, and is responsible for technical SEO for Warner Bros. Discovery in Poland. In the past, he planned and implemented SEO activities for the largest brands in Poland, and also supported them in their activities abroad. He prefers content SEO for breakfast, technical SEO for lunch, and linkbuilding for dinner. This allows him to maintain a good work-life fit.
Lukasz Zelezny | SEO Consultant |
Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics.
Matt Kohli | Director | Fortitude Marketing
Matt Kohli is the Director of Fortitude Marketing. He holds a First Class BSc (Hons) in Digital Marketing from the University of Derby and is CMI and CIM accredited. Matt began his career in Technical SEO, working with award-winning agencies and in-house brands. Now, he leads a talented team at Fortitude Marketing, delivering results across SEO, PPC, CRO, and Branding. He has been featured on industry podcasts and regularly attends UK SEO events.
Meriem Nacer, founder of 4M Digital Consulting Ltd, brings 14+ years of expertise in crafting high-impact PPC, Display, YouTube, and Paid Social strategies. A Google and Microsoft Ads-certified powerhouse, she’s managed budgets topping £150M annually, driving growth for global brands across retail, luxury, travel, and finance. A published author and PTLLS-accredited trainer, Meriem combines data-driven insights with creativity to deliver award-winning results, making her a sought-after leader in digital marketing.
Nicola Morkel | Head of Digital | Regal
Nicola Morkel is a seasoned digital leader with expertise in inbound marketing and consumer-focused social media strategies across APAC, MENA, and UK markets. As Head of Digital at Regal London, she focuses on optimising campaigns to operate as lean machines—cutting costs while driving quality and fostering an organic social media brand culture. Her efforts have delivered impressive results, including reducing meta campaign CPLs by over 30% while improving conversion rates. She has also led major rebranding projects and introduced digital tools tailored to the real estate industry to enhance the virtual experience for international buyers. Having lived and worked in multiple markets, Nicola brings valuable cultural insight to create strategies that resonate globally. Passionate about digitising real estate and navigating the complex lead journey for high-value goods, she combines strategic thinking with a hands-on approach. Her expertise includes implementing attribution models and leveraging advanced CRM systems to optimise communication and marketing efforts. Featured in major publications like The Telegraph for her insights on real estate marketing, Nicola holds a Bachelor of Commerce in Marketing from the University of Cape Town and advanced training in Digital Product Management from Boston University and MIT. Her proven track record makes her an ideal judge for social media awards.
Nicolas Monti-Potsolakis | International SEO Consultant | NMP Consulting
Nicolas is an International SEO Consultant. He is a self made person and has worked as Events Manager, MarTech Specialist and jack-of-all-trades digital marketing specialist before naming SEO his true calling. He has been around SEO since 2009 and founded Black Lantern Marketing and NMP Consulting in 2018. He has worked with multiple Enterprises in the eCommerce, Fashion, Hospitality, Education, Insurance, Health and iGaming sectors. He is also an SEO Instructor for Epsilon College and coaches Business Owners on SEO and how it brings value to their business. And he is co-founder of TAO Rodina, an import-export company of goods from Indonesia. He holds an MBA, an MSc in Digital Marketing and a BA in Marketing Management from the University of East London. He is originally from Greece and Italy but lives in Prague with his family.
Philip Bacon | Marketing Director, Strategist, and Consultant | Marketing Managed
I'm a marketing strategist with over 20 years of experience spanning in-house roles, agency collaborations, and consultancy. My career has taken me across diverse sectors, including education, food, technology, engineering, and manufacturing, where I’ve been involved in almost every aspect and channel in marketing, whether that has been hands-on or managing multiple agency and freelance relationships. Before founding Bacon Marketing in 2020, now Marketing Managed, I've worked in senior marketing roles for various companies, both in-house and agency-side. These roles allowed me to hone my skills in campaign execution, lead generation, and strategic planning. Over the years, I’ve led high-stakes marketing initiatives, including complex multi-product and brand launches, digital marketing transformations, and multi-channel campaigns that have consistently delivered results. My early career gave me valuable experience in managing complex marketing operations, working with multi-disciplinary teams, and building strategies for businesses aiming to grow. Whether it was coordinating large-scale campaigns for industry leaders or scrapy startups, I’ve always approached challenges with a focus on innovation and results. Over the last 5 years, I’ve channelled my experience into building a four-stage marketing process that’s helped clients achieve measurable success. I’ve executed thousands of campaigns, from raising brand awareness to delivering exceptional ROI, and I’ve shared my expertise with the broader marketing community through podcasts, webinars, and industry discussions. When I’m not working on campaigns or consulting with clients, I'm probably spending time with my family, building Lego, or crafting something tasty in the kitchen.
Rejoice Ojiaku | Co-Founder, SEO Manager & Content Lead | B-DigitalUK
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Sarah Cook | Head of Content |
Sarah has worked in communications for over 15 years: both in-house and for agencies. Most recently, she's been responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and started her career as a communications consultant, working at PR agencies in London.
Seb Atkinson | Digital Marketing Consultant |
Seb Atkinson is a Digital Marketing Consultant with over 12 years of experience in Technical SEO, International SEO and Content Strategy for editorial and eCommerce sites in both B2B and B2C. Specialising in connecting search visibility with commercial goals to increase revenue, Seb has worked with businesses across multiple industries including personal finance, professional services, B2B and consumer brands. Seb’s approach is to understand a business’ goals, what’s currently working and what isn’t, and produce a strategy and roadmap to elevate revenue through organic search traffic. He prides himself in his thorough approach and out-of-the box thinking to solve problems and develop effective SEO programmes that deliver results, carefully considering a business’ current capabilities and how to help take them to the next level.
Sophie Boyden | | Social Media Consultant
Sophie has over nine years of experience working with media brands, across digital and social media - from content creation to insights, video and strategy for emerging platforms. She has led the social strategy and managed social communities with millions of followers, including Stylist Magazine, Cosmopolitan, Ink Global, MTV and Comedy Central.
Steve Kuncewicz | PARTNER - HEAD OF CREATIVE, DIGITAL & MARKETING | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Veronika Höller | CompuGroup Medical | Global Senior SEO Manager
Veronika is a Global Senior SEO-Manager and has worked in SEO and PPC marketing for over 14 years. She started as a copywriter and PPC Manager in a little Ads Agency. She has continuously developed herself further into the direction of SEO. Over the years, she has worked as a digital marketing manager in agencies and international companies, including CompuGroup where she is now. International SEO and PPC Strategies are Top of her priority list. She views SEO as a whole puzzle and not just individual sub-areas, hence why she trained herself in all areas – content, technology, PPC, SMM and UX. Today she spreads her knowledge as a speaker on the stages of international digital marketing conferences such as BrightonSEO, SMX advanced, International Search Summit etc. For her all digital marketing channels have to be united to get the best of your website.
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Winning our first award would be a real milestone moment, and something we will always remember. It’s a great testament to the hard work and energy that the team has put into Hookflash since it’s inception, and something we’d add to our new office mantelpiece with pride! Hook Flash
Knowing the joint effort behind the scenes that goes into each and every single piece of content that comes out of Spinnaker, and then seeing this validated with an award nomination is hugely rewarding. A true recognition of the hard work of many strategists, creatives, producers and account handlers. Spinnaker
Having this fantastic yet unusual project recognised by the UK Digital Excellence Awards means so much to us and Satellogic. Not only does it demonstrate the brilliant results that are possible if you apply the right strategy with the right creative, but it showcases how diverse digital advertising can be. It’s not just for the big retailers. Any business can thrive from it. We’d like to thank the UK Digital Excellence Awards for shortlisting us. We already feel like winners. Fluid Ads
Team Flip are delighted that our all-in-one employee app has been shortlisted for Best Platform at the UK Digital Excellence Awards. This recognition is a real milestone in our ongoing journey as we scale Flip’s huge successes to the UK and beyond. Flip
Being nominated for this prestigious award is a profound honour that highlights our team’s unwavering dedication to pushing the boundaries of what’s possible in digital transformation. It serves as a powerful validation of our strategic vision to seamlessly integrate digital technologies across borders, making a tangible difference in the way businesses operate globally. Hubpy.co
We’re honoured to have won ‘Agency of the Year’ at the UK Digital Excellence Award. To me, this achievement is a testament to the combined efforts of our incredible team to continue making Bind Media a fantastic place to grow your career and deliver exceptional results for our clients. Bind Media