News Article ————

Cariad Marketing is up for two UK Digital Excellence Awards

Author image Published by olivia.wright@dontpanicprojects.com
Published Date 03.01.2024

Cariad Marketing is an independent boutique digital marketing agency with a strong rationale. Our purpose is to help small and medium-sized businesses outperform their online competitors, ethically generating results for our clients.

Getting great results for clients has always been something we’ve excelled at, so being shortlisted for both the Integrated Campaign of the Year – B2C and the Best Low Budget Campaign (SEO) at the UK Digital Excellence Awards is a wonderful testament to the skilled work of our team. We’re especially delighted with our place in the Integrated Campaign of the Year – B2C category because while our client is a small business with a low budget, we managed to achieve such incredible results for them, we’re standing shoulder-to-shoulder with agencies working with much bigger brands.

The Cariad marketing management team

How do we do it?

Here at Cariad Marketing, we believe there’s no ‘one size fits all’ solution to digital marketing. Every client has different needs and every client’s needs are constantly changing. So whether clients need SEO, PPC, social media, copywriting, design or a combination of services at any given time, we will update our solutions to fit in with their needs. 

This is how we managed to smash our target for the number of monthly online leads for one client (with the highest monthly increase of 235%!) at the same time as decreasing the cost per lead over time by 36%. 

About Cariad

Cariad has two arms: the bespoke full-service agency Cariad Marketing and our sister brand Cariad Web Design (CWD) which utilises the team’s skills to offer low-cost, pay-monthly websites that have all the elements of bespoke websites but use pre-prepared designs. CWD websites mean we can offer our skills and expertise to enable small and micro businesses to get professionally built websites at a price they can afford.

Many of our clients see us as more of an outsourced marketing department rather than a supplier, enabling us to form close and very successful long-term relationships with them.

Award-winning

Team Cariad is no stranger to award ceremonies, with multiple regional and national business awards in our trophy cabinet. In 2023, we were placed as one of the Top 50 SMEs in the UK in Elite Business’s EB100 and won Low Budget Content Campaign of the Year at the UK Content Awards. And now we’ve secured our place on the shortlist of the UK Digital Excellence Awards which is the icing on the cake as we say goodbye to 2023 and look forward to an even more successful 2024.

You can keep up to date with us on all major social media platforms, so follow us on LinkedIn, Instagram, Facebook and TikTok.

Why we entered the UK Digital Excellence Awards

“Our success in the UK Digital Excellence Awards is a huge achievement and a wonderful boost to the team. While we already know how good we are and are delighted to get fantastic results for our clients, entering awards like this is a great way of finding out how well we’re doing in the great scheme of things. Therefore, being shortlisted in the Awards is a reassurance to us all that we’re not just on the right track, we’re absolutely smashing it!”

Justine Perry, MD, Cariad Marketing

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