The Think Tank has won Standout Integrated B2B Campaign of the Year at the UK Digital Excellence Awards 2026 for its integrated B2B marketing campaign with Acron Aviation, the avionics business formed from the sale of L3Harris Commercial Aviation Division.

We’re delighted to have been named winner of Standout Integrated B2B Campaign of the Year at the UK Digital Excellence Awards 2026 for our work with avionics business Acron Aviation. Integration sits at the heart of what we do as a B2B marketing agency, so to be recognised for it at the UK Digital Excellence Awards means a lot to the team.

The Acron Aviation brief was a significant one. A global brand launch with high commercial stakes and very little margin for error, it took the full breadth of the team’s expertise to deliver.

About the campaign: Acron Aviation – Innovating to create safer skies

When L3Harris Commercial Aviation Division was reborn as Acron Aviation, the stakes were high. The new brand needed to land with confidence across a global audience, without disrupting operations, unsettling customers or losing the trust built over years.

Our task was to position Acron Aviation as a future-facing innovator and trusted partner by developing a compelling brand proposition with a clear tone of voice and messaging framework.

The teaser phase built intrigue ahead of the launch, while the full rollout combined direct mail, digital advertising, PR, email marketing and LinkedIn to reach aviation professionals worldwide. Our audience was deliberately broad, spanning airlines, manufacturers, military buyers, aviation professionals and trade media across global markets. Getting the messaging right for each group, while keeping the brand voice consistent, was central to the campaign’s success.

Within months, 90% of aviation professionals were aware of the new brand. The campaign generated a strong pipeline with a high number of sales-qualified leads. Website visits increased by 282%, PR coverage reached 257 pieces and the global audience reach topped 483 million.

Fantastic results which reflected the expertise across the team and helped the new brand take flight.

You can read more about the campaign here.

A word from our Managing Director

Liam Bateman, Managing Director and co-founder of The Think Tank, said:

“Winning Standout Integrated B2B Campaign of the Year is something we’re really pleased about. The credit belongs to our team and to Acron Aviation for giving us the room to do our best work. We’re always grateful to see our work recognised, but seeing the commercial impact land for clients is what gives us the most satisfaction.”

Congratulations to all the other winners on the night. See you next year!