Where FinTech meets Public Relations: The MIQ approach

As a highly specialised international B2B marketing and PR agency providing expert communications services to the financial, trading and technology sectors, Moonlight IQ sits at the crossroads of technical and storytelling. Any CEO, founder, or CMO in the capital markets sector is by now familiar with the intricacies of finding an agency that speaks their language. Our reputation and ability to translate highly technical products and services into clear, digestible stories for a broad audience, from media to both business and technically oriented audiences, has been key to our success.

After many years of solely focusing on client work, our first award entry resulting in a nomination is a testament to the great partnerships and work we do alongside our clients. A recent example of this work is our support with a client’s new product launch. Through our targeted approach to media outreach, the client saw direct results, with coverage immediately delivering commercial results: multiple prospects contacted our clients within 24 hours of publication, directly linking earned media to prospect calls. Additionally, for another client, our social media content strategy has resulted in increased engagement with its target audience, as well as several introductory meetings with prospects, prompted directly by LinkedIn posts.

But public relations in financial technology is about so much more. A common challenge to overcome is working with very technical, product-focused clients whose natural way of explaining their products is through scripts, code, and system architecture. At the same time, journalists need clear, timely stories that relate to broader market themes, not product sheets. Bridging this gap has been a central part of our work.

For PR to be successful and resonate with your audience, messages must:

• Be converted from highly complex technology into language that non-engineers can understand
• Fit different types of publications and journalists’ experience levels
• Maintain clarity and differentiation across similar and highly technical subject matter within the industry
• Align engineers, product teams, and journalists around a single, digestible message.

To address these challenges, our team at MIQ takes a carefully planned, hands-on approach, with a clear understanding of content and specifications, which can then be turned into the most relevant angle for each publication. As a result, we have been successful in achieving broader coverage across both specialist and more general trade media, and in bridging the gap between features and industry-wide benefits. As part of this strategic approach, MIQ prides itself on the extensive research the team conducts when compiling media lists and tailoring pitches. In this phase, research goes a long way, as opposed to a ‘spray and pray’ method typically used in non-specialist agencies

PR does help get a company’s message across to the industry, making the brand more recognisable and trustworthy. But marketing helps to cement this trust with prospects. One is stronger with the other – Marketing gets you noticed, branding gets you trusted.  Going through the different stages of communications will only help make your image better and stronger:

• Branding and positioning: these are the core building blocks of your brand story that tie everything together
• Thought leadership content: blogs, whitepapers, LinkedIn posts that show you understand the problems your customers face, and that you can provide a solution
• Media relations: third-party credibility from journalists and respected trade publications
• Digital presence: your website, SEO, and email campaigns get your brand in front of the right audiences
• Events and speaking opportunities: the chance to meet prospects and peers in person, while providing your insights to new audiences.

This is why at Moonlight IQ we offer services that can help companies across their journey. We help businesses in a variety of ways, from building the foundation of a brand to solidifying its position in the market. Especially in capital markets, where competition is fierce and creativity sparse, an experienced agency can help guide you to success.

If you are interested in reading more about PR, marketing, but also the capital markets, make sure to read our blog for longer content, or for bite-sized advice follow us on LinkedIn.

Moonlight IQ are nominated for Stand Out PR Agency of the Year at the 2026 UK Digital Excellence Awards.